Duttenhofer keeps an eye on all company data with BI solution

The Duttenhofer Group is one of the leading distributors of technical consumer goods in Europe.

The Duttenhofer Group can look back on over 100 years of company history. What began in 1904 with the founding of a small photography business has developed into an impressive success story.

Today, the Duttenhofer Group is one of the leading distributors of digital imaging products in Europe. In addition to this focus, the group has also made a name for itself in the fields of consumer electronics, multimedia and memory cards.

Largest independent company in the photo industry in Germany

Seven mail order companies from the wholesale and retail sectors and a specialist retail cooperation with over 520 partners are now managed under the umbrella of the Duttenhofer Group. A network of companies that is one of the most influential players in the European CE and imaging market.

The name Duttenhofer stands for a modern, successful trading company that generates a turnover of over 300 million euros and employs around 300 people. The continuous development of the company as a whole and the expansion of its market position are the result of consistent customer and quality orientation.

Analyse customer, product and supplier information
from around 21.5 million data records

Not an easy task for a single BI solution. In order to offer customers and end consumers an optimal service and work economically at the same time, Duttenhofer has to constantly process a large amount of data.

After evaluating several providers and products, the decision was soon made in favour of QlikView® and the BI specialist addHelix from Axians ICT Austria.

Business Intelligence at Duttenhofer

The entire BI project was realised within two months - from the creation of the requirements profile to the technical implementation and creation of the first analysis applications through to commissioning in the individual departments. Despite the wide variety of requirements, analyses are now carried out quickly and easily with QlikView® from the perspective of the articles to the customer/country and vice versa or from the supplier to the customer/article.

"The processing speeds have been significantly increased. The uncomfortable feeling of having to carry out evaluations using Query and Excel has given way to the security of now being able to obtain all relevant data in a presentable form with a "Qlik" and being able to focus on the essentials. The main advantage is the immediate availability of a wide variety of views," reports Peter Roßhirt, Head of ORG/DV at the Duttenhofer Group.

Dipl.-Kfm. Peter Roßhirt, Head of ORG/DV